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How to #InvestForGood and motivate women to #TakeCharge and #OwnTheirMoney

DSP Group has rebranded with a renewed focus on social responsible investing and providing advice to women to help them take control of their financial future. Aditi Kothari Desai, director and head of sales and marketing at DSP Investment Managers, shares some of its innovations.
Aditi Kothari Desai, director and head of sales and marketing at DSP Investment Managers

DSP Group has rebranded with a renewed focus on social responsible investing and providing advice to women to help them take control of their financial future. Aditi Kothari Desai, director and head of sales and marketing at DSP Investment Managers, shares some of its innovations.

DSP Group is a global investment manager with an Indian heart and soul with a 152-year legacy. We are honoured to manage money and create wealth for millions of Indian and foreign individuals, plus many corporate treasuries and several large foreign institutions.

These are exciting times at DSP Group. We have acquired our foreign partner’s stake and are poised to take complete control in both domestic and international markets. We are re-branding DSP to reflect our core principles. Our new logo stands for what we as an organisation endeavour to be—simple, focused, principled, humble, contemporary, visionary, sophisticated, and agile. 

We at DSP take the added responsibility of ensuring we invest prudently. Our aim is to create long-term wealth so our investors can #InvestForGood to benefit society, in any way they feel comfortable.

Corporate social responsibility has always been a philosophy of the Kothari family, which established the group in 1975. 

 

The family recognises the interconnectedness of people and ecosystems so set up the Wildlife Conservation Trust to safeguard India’s life-giving ecosystems in a holistic, sustainable manner. The trust, behind the government, is the second largest contributor to the preservation of our Indian forest ecosystem. We believe the goal of what we are doing, and collectively what we are all doing, is to have a purpose and a positive impact on the world. We believe that all our investors, like us, aspire to #InvestForGood.

Doing good for women is near and dear to DSP’s heart. We have started Winvestor, a programme to encourage women to #TakeCharge of their investment decisions and to instil confidence, so they don’t depend on their fathers, husbands, brothers, or sons to control their finances. DSP encourages women to #TakeCharge and #OwnTheirMoney. Only then can they think about #InvestingForGood.

During our Winvestor sessions we motivate women by showcasing research that shows 90% of women will have to manage their finances on their own at some point in their life. Further, we instil confidence by showing research that proves women who have taken charge of their investments have longer-term orientations to investing, stick to a financial plan, and trade less than men which yields them higher returns in the long term. Our broader Financial Wellness Programme, targets both men and women at corporates and teaches the basic techniques of money management.

Through both the Winvestor and the Financial Wellness Programme, we have motivated about 19,000 people across 100 organisations and presented the benefits and basics of investments simply and clearly. DSP Group has also created an online learning platform, dspim.com/learn, where people can study the basics of investing in greater depth.

The time is now—#TakeCharge of your financial well-being and #InvestForGood.


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