Family-owned distillery William Grant & Sons Ltd has today released a 50-year-old whisky that will sell for £10,000.
The company will only release 50 bottles a year of the Glenfiddich whisky that is expected to become an instant collectors item. Peter Gordon, distillery chairman and fifth-generation member of the founding family, described the drink as "flawless". He said: "We are happy to wait as long as we need to – up to 50 years in this instance - to produce the perfect whisky.
"The Glenfiddich 50 Year Old is the pinnacle of our whisky-making excellence and epitomises my great-great grandfather's vision of creating the very best dram in the valley," he added.
Collecting limited edition liquor can prove highly profitable for investors. The Whisky Exchange, an online specialist retailer, has bottles of 60-year-old malt valued at £23,000 that originally sold for £6250. The family have spared no expense creating packaging worthy of the price tag and the whisky inside; each bottle will be hand blown, decorated in Scottish silver and presented in a hand-stitched leather-bound case.
Scotland-based William Grant & Sons was founded in 1886 when William Grant built the Glenfiddich distillery with his nine children. Today the company's whisky is sold in 180 countries and the family are still actively involved in running the business. Peter Gordon succeeded his uncle, Charles Gordon, as chairman in 2008 (click here to read our coverage of the story) and the company is still fully owned by the direct decedents of founder William.