It isn't really Christmas without a tree to brighten up the place. But family business Lego Group has taken the spirit of the celebration to a whole new level by building a tree made entirely of Lego bricks.
The 12.2 metre (40 feet) high Christmas tree, which according to the Kristiansen-family owned company is the tallest tree made using its toy bricks, was unveiled at London’s St Pancras train station on 24 November.
It wasn’t an easy feat to achieve – it reportedly took two months, 600,000 of its colourful plastic bricks and more than 1,000 baubles to build and decorate the tree.
Founded by Ole Kirk Christiansen in 1932 as a group that makes wooden toys, the Billund, Denmark-based company is currently in its fourth-generation of family control.
Headed by Kjeld Kirk Kristiansen, Lego means “play well” in Danish.