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Cricket boosts Australian family business

Football is often associated with billionaires, with many ultra-wealthy individuals, including heads of family businesses, investing in football clubs to boost their fortunes. But now, an Australian family business is likely to profit significantly, thanks not to football, but to the game of cricket.

Football is often associated with billionaires, with many ultra-wealthy individuals, including heads of family businesses, investing in football clubs to boost their fortunes. But now, an Australian family business is likely to profit significantly, thanks not to football, but to the game of cricket.

Spartan Sports, a family-owned sporting goods company based in Warilla, Australia, is reportedly in talks to sign a three-year contract with Michael Clarke, captain of the Australian cricket team. If the deal goes ahead, the family business will supply the cricketer’s bats and other merchandise, emblazoned with his own “MC” logo.

The deal is very timely for Spartan – it follows Clarke’s recent performance at the test match against India, when the skipper scored an unbeaten 329 runs, spearheading the team to a second test match victory in front of his home crowd in Sydney.

Besides potentially sponsoring Clarke, the family-run company already supports a number of other sports stars, including rugby league star Benji Marshall, boxer Daniel Geale and football player Kyah Simon.

Spartan Sports was founded in 1964 as a company producing and distributing inflatable balls. It later expanded to include other sports equipment, becoming one of the leading suppliers of sporting products to retailers in Australia.

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