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Cider-maker acquired by Heineken family business

Dutch group Heineken has acquired fellow family-run cider-maker Stassen, in a move that will increase the brewing giant’s cider-making capacity in continental Europe.
Heineken acquires cider-maker Stassen

Dutch group Heineken has acquired fellow family-run cider-maker Stassen, in a move that will increase the brewing giant’s cider-making capacity in continental Europe.

The acquisition of Stassen, founded in 1895 by Leon Stassen and until now in family hands, will also add to Heineken’s research ability on cider, said a statement on 8 June.

“By integrating Stassen Ciders into the Heineken company and becoming its cider [research and development] centre, we are strengthening our leading position in the category's premium market segment,” said family member Philippe Stassen, managing director of the group. Terms of the transaction were not disclosed.

Heineken, represented by fourth-generation Charlene de Carvalho-Heineken who sits on the board of the family’s holding company, has previously worked with Stassen to make new ciders. These include brands such as Strongbow Gold and Jacques.

While Amsterdam-based Heineken had 2011 revenues of €17.12 billion, Stassen reportedly had sales of around €35 million last year.

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