Share |

The building blocks of history

Interestingly, for a company best known for its plastic bricks, Lego is also the biggest manufacturer of tyres in the world, albeit rather small ones.

When Ole Kirk Kristiansen started making wooden toys in 1932 after losing his job, he probably never imagined the company he founded would one day become one of the best-known brands in the world.

But it has. And now Lego, a firm favourite in the toy chests of millions of children, is ready to celebrate. The family business is planning to open a new “experience centre” in Denmark, which will “give children and parents from across the world a fun and informative insight into Lego play, values and history”.

Opening such a centre has long-since been a goal of family member Kjeld Kirk Kristiansen, the company’s former chief and current board member, who has wanted to create a place where everyone – not just employees – could learn about the company for years.

“It will be somewhere where people can enjoy active fun but at the same time it will be an educational and inspirational experience – everything that Lego play offers,” said Kirk Kristiansen.

The centre, provisionally called the Lego Brand House, will be built in the next three to five years in Billund – the very place where Lego was founded.

Interestingly, for a company best known for its plastic bricks, Lego is also the biggest manufacturer of tyres in the world, albeit rather small ones.

It produces about 381 million wheels a year – the smallest is just 14.4 millimetres tall, the largest 10.7 centimetres. 

lego, Diary, Family Business
Click here >>
Close